Sony Case free essay sample

How have the motivations for Internationalizing RD changed over time? First these motivations were solving problems faced by local sales and manufacturing activities, but later on these motivations changed Into the fact that problems were olved in concentrated clusters, since tacit knowledge Is hard to transfer. . Why did Sony feel the need to Internationalize Its RD activities In the late 1980s and early 1990s? They felt this need because 30% of Sonys total production was produced overseas, and foreign sales represented 70% of Sonys total sales. And because only a small fraction of Sonys RD was settled abroad, they needed to Internationalize more RD activities In foreign countries In order to make It an success. 4. How did Sony manage Its overseas RD activities? How did the managerial approach evolve over ime? Sony managed Its overseas RD activities by high Internal coordination and communication to Improve efficiency and to create synergy. We will write a custom essay sample on Sony Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, In the early 1990s, Sony Introduced a regional management system. Several people were assigned to manage worldwide and regional RD actlvltles. Also, meeting took place twice a year to discuss the Internal collaboration and resource allocation to Improve the RD coordination and so the RD actlvltles. Still, the autonomy of overseas labs Is highly valuated under the regional management system, they have the power to plan nd execute their own plans. The managerial approach evolved due to the need of Innovations In the RD actlvltles. First, Sony has teamed up with other companies. Second, reducing management layers, Improving coordination and refocussing on growth areas where maln points of change. 5. What have been the problems with Sonys way of managing RD actlvltles? Sony managers. So, there has been insufficient coordination of resource allocation in RD for improving existing products. Under the decentralized structure, independent agendas which resulted in waste existed. Due to problems of duplication and insufficient coordination, Sonys RD efforts have been less effective than those of rivals. 6. Besides in-house restructuring to strengthen its technological capabilities, what did Sony do to rejuvenate its businesses? Sony has started to form strategic alliances to compete in the competitive environment. Sony also has invested in RD resources to improve environmental performance. In addition, they expended to different sectors, for example the health sector. Furthermore, Sony has begun to outsource ertain parts of the value chain to decrease costs.